Job Description
Role Overview:
The Senior Director, Product Marketing, SOHO - Printing, Labeling & Scanning, is responsible for leading product strategy, category management, and driving business growth through strong leadership and collaboration. This role oversees the entire product lifecycle—from development to launch—ensuring successful product strategies that align with business goals. Focused on small office/home office hardware and labeling solutions, the Senior Director will work closely with cross-functional teams to execute product and marketing initiatives effectively.
Additionally, as the Senior Director, Product Marketing, SOHO - Printing, Labeling & Scanning, this position leads product marketing efforts for a significant portion of the business, driving sales growth through the creation and execution of robust product strategies. This includes overseeing product strategy, product development, product launches, category management, channel support, and sales analytics across promotional and retail platforms.
While primarily focused on the U.S. market, the role also requires collaboration and influence across both North and South American subsidiaries, ensuring global leadership and strategic alignment. The Senior Director drives organizational business growth through smart business planning and effective stakeholder influence at all levels, both domestically and internationally.
Duties & Responsibilities:
Product Strategy & Lifecycle Management
- Develop and execute product strategies to drive business growth and align with overall company objectives, driving sales and profit results
- Influence global headquarters to develop mid-term business strategies that align to business goals in the printing and labeling segments
- Manage the product lifecycle, ensuring successful development, category forecasting, pricing, positioning, and launch of products
- Continuously assess market trends, customer needs, and competitive dynamics to refine product strategies
- Oversee product messaging strategy, positioning, and hierarchy and ensure it’s consistent with agreed category and brand strategies
Category Management
- Oversee multiple product categories, ensuring alignment with financial goals and operational strategies
- Monitor category performance and adjust strategies as needed to optimize product success and profitability
- Manage product, promotional, and pricing decisions, working with cross-functional teams to align on key objectives
- Align and set marketing budgets with continual refinement partnering with adjacent organizations
- Own group operational and financial forecast direction and accuracy for assigned categories/segments and respective teams
- Oversee and manage on-hand inventory targets, results, and slow-moving/obsolete inventory liquidation plans
Team Leadership & Development
- Lead, mentor, and develop a high-performing product marketing teams, fostering a culture of accountability and collaboration
- Provide ongoing coaching and feedback to team members, ensuring professional growth and alignment with business goals Drive team performance through clear direction and leadership, promoting a culture of continuous improvement
- Champion route-to-market thinking as an expert in the retail and ecommerce channels helping all teams in the Business Machine Group (BMG) succeed in their assigned market segments
Collaboration & Stakeholder Management
- Work closely with sales, product planning, legal, finance, supply chain, and marketing to ensure alignment and effective execution of product strategies
- Cultivate strong relationships across departments to ensure smooth collaboration and communication
- Provide guidance and influence key stakeholders to achieve business objectives
Market Insights & Innovation
- Leverage market research and competitive analysis to inform strategic decisions and drive innovation
- Identify emerging market opportunities and risks, adapting strategies to maintain a competitive edge
- Continuously monitor performance, providing data-driven insights and recommendations for improvements
Performance Measurement & Reporting
- Track key performance indicators (KPIs) to measure the success of product strategies and initiatives
- Provide regular reports to senior leadership, outlining progress, challenges, and recommendations for optimization
- Conduct post-launch reviews and implement changes based on insights to improve future product success
- Conduct quarterly business reviews ensuring targets are tracked and met with visibility to senior management
Experience & Qualifications:
Education
- Bachelor's Degree (or equivalent experience) Marketing, Business, or related field ( preferred )
- Master's Degree (or equivalent experience) MBA, Marketing, Business, or related field ( preferred )
Experience
- Minimum 15 years
A combination of experience spanning the following areas: - Progressive management experience, mainly in product marketing roles that had significant involvement with various sales channels (retail, office superstore, ecommerce, commercial, vertical markets, value added reseller and distribution) and that served small, medium and large company markets
- Extensive experience working with office related products (can include a combination of hardware or software products)
- Extensive experience working with and driving the development of product line specifications, delivery, and pricing to meet market requirements
- Prior experience developing and implementing a multi-year category plan that involves product development roadmaps, proposed marketing programs, sales forecasts and financial analysis
- Minimum 5 years
- Preferred Experience within the office supplies/consumer electronic industry
Software/Technical Skills
- Tableau ( preferred )
- SAP - IBP ( preferred )
- Knowledge of Microsoft Word (Word, Excel, PowerPoint, & Outlook)
Other Skills/Knowledge/Abilities
- Expert knowledge in creating and executing effective product marketing strategies that drive sales results
- Strong analytical skills, with the ability to leverage data to make informed decisions and optimize sales performance
- Excellent communication and influencing skills, with the ability to collaborate across all levels, including senior leadership, sales teams, and external partners
- Extensive knowledge of marketing research techniques, strategies, and project management
- Strong decision-making abilities with a focus on both short-term and long-term objectives
- Visionary leadership skills, adept at guiding teams toward achieving category plans and tangible results
- Proven ability to build trust and collaborate with multiple stakeholders to drive strategic initiatives
- Strong leadership skills with ability to effectively manage and inspire diverse teams across commercial and retail channels
- In-depth knowledge of channel marketing, product strategy, sales analytics, and marketing lifecycle management
- Ability to lead, influence, and negotiate across domestic and international teams and stakeholders
Additional Details for This Role:
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-HYBRID
Base Salary
- The targeted base salary range for this position is $195,000 - $230,000 per year.
- Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data.
Additional Compensation
- This position is eligible for a 50% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans.
- Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.
Job Tags
Temporary work, Work at office, Remote work, Home office, 2 days per week,