Performance Marketing Lead Job at GoTab Inc, Arlington, VA

ajA2MHBwSGtqTks1R3NZNUJZcUpHTVB1dXc9PQ==
  • GoTab Inc
  • Arlington, VA

Job Description

GoTab is a leading hospitality commerce platform helping restaurants, hotels, breweries, and entertainment venues modernize operations and enhance guest experiences. Our platform powers seamless ordering, payments, and operations across on-premise and off-premise channels—making hospitality more efficient, profitable, and guest-focused.

As we expand our reach and deepen our market position, we’re looking for a Marketing Lead to drive strategic marketing initiatives that fuel pipeline, elevate our brand, and support growth across key customer segments.

Key Accountabilities

Demand Generation 

  • Leverage marketing automation, cold outreach platforms, and CRM tools to optimize the sales pipeline
  • Execute and analyze cold and warm email marketing campaigns to drive lead engagement
  • Generate real-time funnel and performance reports to monitor lead flow and campaign impact
  • Track lead progression across the funnel to identify opportunities and gaps
  • Collaborate closely with Sales and Channel teams to ensure timely, high-quality follow-up and conversion

Content Strategy

  • Develop and execute data-driven content strategies aligned to key stages of the buyer journey
  • Create high-impact assets including case studies, landing pages, email nurtures, and blog content
  • Optimize content for SEO to drive organic traffic and inbound lead generation
  • Align content initiatives with demand generation goals and campaign performance metric

Partner & Integration Marketing

  • Drive high-impact co-marketing initiatives with integration and channel partners
  • Develop and articulate joint value propositions to support partner alignment and differentiation
  • Plan and execute multi-channel campaigns to expand brand reach and generate shared pipeline
  • Create partner-branded content assets including landing pages, case studies, webinars, and emails
  • Support ecosystem growth by aligning marketing efforts with broader partner go-to-market strategies

What You’ll Bring

  • Entrepreneurial attitude and proven track record of working successfully in lean marketing teams
  • Meticulous planner and adept communicator with the ability to navigate up, down and across an organization to achieve marketing goals
  • Expertise in marketing analytics and performance measurement, with intermediate proficiency in spreadsheets, dashboards, and BI tools to extract insights, optimize campaign performance, and inform data-driven decision-making.
  • Proficiency with CRM, content management, web analytics, cold and warm email marketing platforms
  • Familiarity with the hospitality industry (POS, KDS, PMS, or integrations) a strong plus

Why GoTab

  • Medical/Dental/Vision Insurance
  • No set limit on paid vacation
  • $100 per month to spend on food and beverage at any GoTab location
  • Rapidly growing company with an impressive roster of blue-chip customers and industry leading technology

Job Tags

Similar Jobs

Cotopaxi

Influencer Marketing Manager Job at Cotopaxi

 ...Job Title: Influencer Marketing Manager Job Level: Mid-Level Job Type: Full-Time, Exempt Job Location: Cotopaxi HQ: Salt Lake City, Utah (Remote Work Available in MST or PST) Job Compensation: $90-100k plus bonus potential About Cotopaxi: We make... 

Vail Resorts

Content Specialist Job at Vail Resorts

 ...and Wildcat Mountain are hiring a part-time, seasonal Content Specialist to assist with content creation, resort storytelling and social media management. The primary responsibility of the Content Specialist is to capture timely, in-the-moment photo and video... 

Humana

LPN- RX Clinical Program Professional Job at Humana

 ...drugs. The RX Clinical Program Professional 1 work assignments are often straightforward and...  ...The RX Clinical Program Professional 1 (LPN) oversees medication therapy, strategy on...  ...at Humana's secure website. Work-At-Home Requirements WAH requirements: Must have... 

Hexion Inc.

Chemical Operator Job at Hexion Inc.

 ...a diverse team to produce adhesives and chemicals such as thermoset resins for sustainable...  ...are activated. Follow procedures so operations activities occur within the limit and boundaries...  ...raw materials and products within the plant using automated and manual systems.... 

Houston Methodist

Transporter Job at Houston Methodist

Full Time, Days (1st Shift) At Houston Methodist, the Transporter position is responsible for transporting acute, intensive and critical care patients in a timely manner by wheelchair, transcart, stretcher or bed. This position supports the interprofessional team in delivering...