Job Description
Chief Marketing Officer Location Grand Rapids, MI
(Heartside area) :
SUMMARY
Overall responsibility and accountability for Marketing and Brand Management. The Chief Marketing Officer will also lead innovation at Mahou USA. This role goes beyond traditional marketing leadership. It requires driving the development of new products, services, and business models aligned with our strategic goals with an outlook of craft, beyond beer. The ideal candidate will foster of culture of innovation, manage end to end innovation processes, and build internal capabilities while tracking emerging trends and technologies. They must collaborate across departments, especially with R&D and Sales, and bring strong leadership, strategic thinking, and data driven decision making to inspire transformative growth. ESSENTIAL DUTIES AND RESPONSIBILITIES Includes the following. Other duties may be assigned. - Establishes strategic marketing plans designed to achieve corporate objectives for products and the overall branding of the organization.
- Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization.
- Overall management, promotion, protection, and documentation of company brand.
- Manages all marketing staff including the Events Coordinator, Communications Manager, Creative Manager, Project Manager, Graphic Designer, and Marketing Coordinator positions to ensure goals are being met (a for each is available for review).
- Develops and manages the marketing department operating budget.
- Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
- Oversees advertising and promotion activities including print, digital, social media, multi-media, and other messaging platforms.
- Oversees all company communication and public relations
- Responsible for management of cross functional projects for the company
- Responsible for managing all graphic design including cases, promotional materials, labels, etc.
- Responsible for managing all events, sponsorships, and donations
- Works closely with the sales department to evaluate, recommend, and develop POS, promotional materials, and distribution channel development programs.
- Determines agencies and suppliers of record and negotiates contract terms and conditions for major services.
- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- Monitors competitive products and marketing activities. Consistently provides feedback and opportunities to management team.
- Establishes and maintains relationships with industry influencers and key community and strategic partners.
- Resolves conflicts and facilitates changes in structure of marketing staff and agencies/suppliers of record to ensure objective fulfillment and swift response to marketing problems and opportunities.
- Conducts marketing surveys on current and new product concepts or packaging and provides feedback for future product or package development.
- Guides preparation of marketing activity reports, dashboard, and other deliverables as requested by executive management.
- Establishes and maintains a consistent brand image throughout all product lines, promotional materials, and events.
- Responsible for employee goal setting, measurement, and feedback.
SUPERVISORY RESPONSIBILITIES Oversees a Marketing Department of approximately 15 employees, while directly supervising 6 employees in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Required Skills: - Bachelor's degree (B. A.) from a four-year college or university and a minimum 10+ years related marketing experience including development and marketing of a national brand.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Proven supervisory skills and demonstrated leadership skills.
- Ability to communicate and collaborate to motivate teams to accomplish company goals.
- Knowledge of Adobe Creative Suite Design Software; Microsoft Office and Outlook.
Expectations: - Extreme attention to detail
- Willing attitude and team mentality
- Excellent rapport with vendor relations
COMPETENCIES To perform the job successfully, an individual should demonstrate the following competencies:
Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
Project Management - Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
Customer Service - Responds to requests for service and assistance; Meets commitments.
Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
Visionary Leadership - Displays passion and optimism; Inspires respect and trust; Mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.
Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
Delegation - Delegates work assignments; Matches the responsibility to the person; Gives authority to work independently; Sets expectations and monitors delegated activities; Provides recognition for results.
Leadership - Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.
Managing People - Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes oneself available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services.; Continually works to improve supervisory skills.
Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness.
Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
Diversity - Demonstrates knowledge of EEO policy; Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
Quantity - Completes work in timely manner.
Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation.
Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk and use hands to finger, handle, or feel.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Benefits: - Health, dental, vision, and other coverage for all employees starts date of hire.
- 401(k) matching
- Generous food and beer perks
- Paid sick time, volunteer time, and floating holidays
- Employee Assistance Program
- Paid sabbaticals with tenure
- Paid parental leave for all employees
Job Tags
Holiday work, Full time, Contract work,