Digital Marketing Manager (SEO/PPC) Job at HQTS GROUP, China

alUyd3A1bnRndCs5R3NzMkI0bUZGY2ZzdUE9PQ==
  • HQTS GROUP
  • China

Job Description

Company Overview HQTS Group Ltd. is one of Asia’s oldest and largest quality control organizations providing services to companies buying and manufacturing products in Asia. With a young and dynamic workforce of more than 2500 people, operating in over 40 countries, HQTS is a respected international company with significant opportunities for growth in many regions worldwide. Description and Responsibilities We are seeking a hands-on Digital Marketing Manager (SEO & PPC) to lead and optimise our PPC and organic strategies. Your primary goal will be to improve our SEO rankings, oversee PPC campaigns, generate more qualified leads, and manage costs effectively. In this role, you'll collaborate with regional marketing managers and internal stakeholders to shape and implement digital strategies that align with our business objectives. You will be responsible for optimising our website content and PPC campaigns to improve our online visibility and lead generation. Responsibilities As the Digital Marketing Manager, you will be responsible for:

  1. SEO Strategy Development: Lead and execute SEO strategies aligned with company goals, target audience, and brand identity.
  2. PPC Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Bing Ad) to generate qualified leads and control costs effectively.
  3. A/B Testing: Implement and manage A/B testing for PPC ads to improve conversion rates and campaign effectiveness.
  4. SEO Content Optimisation: Improve website content, blogs, and other digital assets to improve SEO rankings and online visibility.
  5. Ad Copywriting: Create compelling ad copy and design that aligns with brand messaging and engages target audiences.
  6. Tracking and Reporting: Help implement and manage tracking systems to measure the effectiveness of digital marketing campaigns, providing regular reports and actionable insights.
  7. Market Research: Stay informed about industry trends, market insights, and competitor analysis to inform and improve SEO and PPC strategies.

Job Tags

Full time, Worldwide,

Similar Jobs

NurseCore

Infusion Nurse - RN Job at NurseCore

 ...Registered Nurse (RN) - Infusion Nurse NurseCore is currently hiring Registered Nurses (RN) with Infusion experience for our Specialty Staffing division . NurseCore has a national footprint in Home Health with branches hiring for Specialty Staffing in the... 

Robert Half

Customer Service Representative Job at Robert Half

 ...for a compassionate and detail-oriented Customer Service Representative to join our team in San Diego...  ...-related issues.- Handle inbound calls with a focus on resolving issues and enhancing...  ...of 1 year of experience in a call center or customer service role.- Background in... 

VDart Inc

RPA developer Job at VDart Inc

 ...weekly) Duration: Contract Job Description: 5+years hands on experience on RPA tools and cognitive platforms such as UiPath (Should have UiPath citizen developer certification) Should be able Design, develop, test and support automation solutions... 

Keller Executive Search International

Chief Marketing Officer (CMO) Job at Keller Executive Search International

 ...Our client is seeking a dynamic and experienced Chief Marketing Officer (CMO) to join their executive team. The CMO will play a pivotal role in shaping the brand's voice and driving marketing strategies that resonate with current and potential customers. To learn more... 

HES Facilities

General Cleaner Job at HES Facilities

 ...General Cleaner - Iredell Statesville Schools Mooresville, NC General Cleaners are responsible for the cleanliness and maintenance...  ...assigned areas. General Cleaners perform any combination of cleaning duties to maintain the daily upkeep and cleanliness of the facility...