Position Overview
Responsible for supporting the Global Corporate Communications Team in executing communications strategies in support of the Company’s Citizenship initiatives. This person will play a key role in helping advance and protect the Company’s reputation, ensuring consistent communication of Ralph Lauren’s Purpose and values. Specifically, this person will support programs including Design with Intent, Ralph Lauren’s flagship program focused on cultural collaboration in its design and marketing; corporate philanthropy; and belonging. The scope spans writing and message development, media relations, thought leadership and issues management.
Essential Duties & Responsibilities
• Developing, maintaining and evolving the company’s position and narrative on ongoing and emerging social issues, to include creating frameworks and processes for cross-functional collaboration and evaluation of how the Company responds to such issues.
• Serving as the Corporate Communications representative on the Company’s Cultural Counsel, providing insight and guidance to the group on matters that could impact the Company’s reputation.
• Working as primary GCC point of contact with business partners in the Citizenship space including Design With Intent, Belonging & Equity and Social Partnerships & Philanthropy; effectively advising and seeking counsel from key partners in this work including Design, Marketing, Merchandising, and Legal, among others.
• Collaborating with PR teams to plan and execute announcements and product launches around Ralph Lauren’s Design With Intent workstreams to include: external communications plan development, crafting of materials such as press releases, messaging and Q&As. Develop thought leadership and stakeholder engagement strategies to secure Ralph Lauren’s leadership in the cultural sustainability conversation.
• Engage with press proactively and reactively to manage news coverage of Ralph Lauren’s corporate citizenship activities, commitments and actions
• Identify and manage issues that may negatively impact the Company’s reputation in the Citizenship space. Develop issue briefs, recommended communications strategies, and messaging.
• Partner with Global Citizenship team to support stakeholder engagement and issues management within the supply chain.
• Collaborate with Global and Regional Marketing, Social and other internal teams the development of external campaigns connected to the Company’s Citizenship programming and messaging.
• Liaise with Employee Communications and Studio teams to ensure internal messaging is consistent with external strategies and vice versa.
Experience, Skills & Knowledge
• Strong storytelling skills - stellar persuasive written and verbal communications skills, including interpersonal and presentation skills
• Deep understanding of dynamic external landscape and how it intersects with Ralph Lauren’s business and positioning
• Ability to interpret and leverage data, insights and trends to inform work
• Superb writing clarity and skills
• Passion, grit, proactiveness, curiosity
• Strong instincts and ability to prioritize
• Ability to manage and advise stakeholders at all levels in the organization
• Excellent writer
• Collaborative
• Extensive knowledge of MS Office Suite (PPT, Word, Excel, SharePoint), with ability to quickly learn other applications, as necessary
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
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